A New Chapter
2016 has been a big year for Beifeld Jewelers... In an effort to create a stronger online presence for our faithful customers, the team has been working diligently to update our brand, but more importantly, share with you the fabulous service that has been cultivated from four generations of dedicated jewelers.
What better place to start than at the very beginning?
The first generation began with Jacob Beifeld, a watchmaker who emigrated to the United States from Kiev in 1898. Mr. Beifeld set up a watch repair shop at 642 South Street in Philadelphia in 1900, and shortly thereafter, his store expanded to include the sale of diamonds, watches and other jewelry related merchandise.
In 1926, the business relocated to 135 South 8th Street, and Jacob's sons, Sidney and Leonard, eventually took over. For over 80 years, the store remained in the heart of Philadelphia’s Jeweler’s Row. Within that time however, the Beifeld name also expanded to six other retail locations spanning the East Coast - from New Jersey to Florida.
Beifeld's has serviced numerous celebrity customers from the worlds of sports and entertainment. Unlike many other local jewelers who are too quick to broadcast famous names as once-customers, the Beifeld's are firm believers that jewelry is a very private and personal matter. As such, they will never disclose customer's names/information unless given explicit permission. However, Beifeld Jewelers can openly say that they've created gold eagles for the owner of the Philadelphia Eagles, diamond necklaces for Patti LaBelle, and designed items such as a gold oil well charm – for a customer that just bought his wife an oil well. Truly though, this is the tip of the iceberg. As specialists in custom design, there is no challenge too big or task too daunting for these experts.
Today, people travel from far and wide to Beifeld’s in Jenkintown – the one store remaining, under the ownership of its fourth generation, Scott Fuiman and Margie Beifeld Fuiman. Providing amazing unique jewelry, on-premises repair, insurance appraisal, estate purchases and watch repair, they remain on a first-names basis with everyone that walks through the door. They continue to carry the Beifeld name, and a torch that has been burning brightly since the turn of the last century.
Pictured from Left to Right:
Jacob Beifeld (First Generation), Leonard Beifeld (Second Generation), Sydney Beifeld (Second Generation), & Burton Beifeld (Third Generation)